Publications tagged as Marketing

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  1. Journal Articles Marketing 1999

    "Multiple-Category Decision-Making:  Review and Synthesis"

    S. (Ratti) Ratneshwar
    Marketing Letters
  2. Book Chapter Marketing 1999

    Material Values

    Marsha Richins
    The Elgar Companion to Consumer Research and Economic Psychology
  3. Book Chapter Marketing 1999

    Possessions, Materialism, and Other-Directedness in the Expression of Self

    Marsha Richins
    Consumer Value: A Framework for Analysis and Research
  4. Journal Articles Marketing 1999

    The R&D, Manufacturing, and Marketing Competencies and Firm’s Global Competitive Position: An Empirical Study

    Shaoming Zou
    Journal of Global Marketing
  5. Journal Articles Marketing 1999

    The R&D, Manufacturing, and Marketing Competencies and Firm's Global Competitive Position: An Empirical Study

    Shaoming Zou
    Journal of Global Marketing
  6. Journal Articles Marketing 1999

    Global Product R&D and the Firm's Global Strategic Position

    Shaoming Zou
    Journal of International Marketing
  7. Journal Articles Marketing 1999

    "Product, Person, and Purpose: Putting the Consumer Back into Theories of Dynamic Market Behavior"

    S. (Ratti) Ratneshwar
    Journal of Strategic Marketing
  8. Journal Articles Marketing 2000

    "The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands"

    S. (Ratti) Ratneshwar
    Journal of Business Research
  9. Journal Articles Marketing 2000

    Foreign Market Entry Strategies of Japanese MNCs

    Shaoming Zou
    International Marketing Review
  10. Journal Articles Marketing 2000

    From Market Driven to Market Driving

    European Management Journal