Publications tagged as Marketing

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  1. Conference Proceedings Marketing 1992

    An Exploration of Materialism and Consumption-Related Affect

    Marsha Richins
    Advances in Consumer Research
  2. Journal Articles Marketing 1992

    How Enduring and Situational Involvement Combine to Create Involvement Responses

    Peter Bloch, Marsha Richins
    Journal of Consumer Psychology
  3. Conference Proceedings Marketing 1992

    Media Images, Materialism, and What Ought to Be: The Role of Social Comparison

    Marsha Richins
     Meaning, Measure, and Morality of Materialism
  4. Journal Articles Marketing 1992

    You Look 'Mahvelous': The Pursuit of Beauty and the Marketing Concept

    Peter Bloch
    Psychology & Marketing
  5. Conference Proceedings Marketing 1992

    "The Use of Multiple Methods to Explore Three-Way Person, Brand, and Usage Context Interactions"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  6. Journal Articles Marketing February 1992

    The Effect of Influence Type and Performance Outcomes on Attitude toward the Influencer

    Journal of Marketing Research
  7. Journal Articles Contracts, Customers, Marketing Spring 1992

    Modeling Customer Behavior in Negotiations for Motor Carrier Contracts

    Shaoming Zou
    Transportation Journal
  8. Journal Articles Marketing May 1992

    A Communications Response Model for a Mature Industrial Product: Application and Implications

    Srinath Gopalakrishna
    Journal of Marketing Research
  9. Journal Articles Marketing August 1992

    Planning and Performance Assessment of Industrial Trade Shows: An Exploratory Study

    Srinath Gopalakrishna
    International Journal of Research in Marketing
  10. Journal Articles Marketing 1992

    "Consumer Covariation Judgments: Theory or Data Driven?"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research