Publications tagged as Marketing

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  1. Other Marketing July 1986

    Professional Marketing Education Aids Professors and Practitioners

    Bruce J. Walker
    Marketing News
  2. Journal Articles Marketing 1986

    The Product Enthusiast: Implications for Marketing Strategy

    Peter Bloch
    Journal of Consumer Marketing
  3. Journal Articles Marketing September 1986

    After the New Wears Off: The Temporal Context of Product Involvement

    Peter Bloch, Marsha Richins
    Journal of Consumer Research
  4. Journal Articles Marketing 1987

    A Method to Improve Response to Industrial Mail Surveys

    Bruce J. Walker
    Industrial Marketing Management
  5. Other Marketing 1987

    Competitive Market Structure and Strategies in the Service Sector: A Case Study of the Baton Rouge Residential Real Estate Market

    Marsha Richins
    W. Black, Real Estate Institute Reports
  6. Conference Proceedings Marketing 1987

    Media, Materialism, and Human Happiness

    Marsha Richins
    Advances in Consumer Research
  7. Journal Articles Marketing 1987

    "Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity" 

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  8. Journal Articles Marketing March 1987

    Assertiveness and Aggression in Marketplace Exchanges: Testing Measure Equivalence

    Marsha Richins
    Journal of Cross-Cultural Psychology
  9. Journal Articles Marketing 1987

    A Multivariate Analysis of Responses to Dissatisfaction

    Marsha Richins
    Journal of the Academy of Marketing Science
  10. Journal Articles Marketing November 1987

    Beter Klagende Klanten dan Ontevreden Kopers

    Marsha Richins
    Tijdschrift voor Marketing