Assertiveness and Aggression in Marketplace Exchanges: Testing Measure Equivalence
Journal of Cross-Cultural Psychology
Volume
18
Journal Articles
Marketing
March 1987
Richins, Marsha L. and B. Verhage (1987), "Assertiveness and Aggression in Marketplace Exchanges: Testing Measure Equivalence," Journal of Cross-Cultural Psychology, 18 (March), 93-105.