Publications tagged as Marketing Research

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  1. Journal Articles Marketing 2010

    AMS-III.AN.: Fossil fuel switch in existing manufacturing industries Version 1.0

    Khimendra Singh
    United Nations Framework Convention on Climate Change
  2. Journal Articles Marketing 2015

    Dependence and Interdependence in Marketing Relationships: Meta-Analytic Insights

    Lisa K. Scheer
    Journal of the Academy of Marketing Science
  3. Journal Articles Marketing 2015

    Creating Patient Experience: An Exploratory Study

    Khimendra Singh
    Indraprastha Journal of Management
  4. Journal Articles Marketing 2015

    Business-to-Business Buying: Challenges and Opportunities

    Lisa K. Scheer
    Customer Needs and Solutions
  5. Journal Articles Marketing 2015

    The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk

    Marketing Science
  6. Journal Articles Marketing 2015

    Diffusion of Smartphones in India

    Khimendra Singh
    Indraprastha Journal of Management
  7. Journal Articles Marketing 2016

    Advertising Effectiveness: The Moderating Effect of Firm Strategy

    Journal of Marketing Research
  8. Journal Articles Marketing 2019

    Effects of Channel Members' Customer-centric Structures on Supplier Performance

    Lisa K. Scheer
    Journal of the Academy of Marketing Science
  9. Journal Articles Marketing 2019

    Three Challenging Trends for Marketing Strategy – and B2B – Doctoral Education

    Lisa K. Scheer
    Journal of Business and Industrial Marketing
  10. Journal Articles Marketing 2019

    Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

    Lisa K. Scheer
    Journal of Marketing Research