Publications tagged as Staff

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  1. Other Marketing 1988

    Sabbatical Leaves - Worthwhile or Worthless

    Bruce J. Walker
     Business (ASU College of Business)
  2. Other Marketing 1988

    Service Quality: A Unique Challenge for Electric Utilities

    Bruce J. Walker
    Electric Perspectives
  3. Other Marketing 1989

    Supply and Demand Strategies in the Service Sector: An Expanded View of Real Estate Strategy Options

    Marsha Richins
    W. Black, Real Estate Institute Reports
  4. Journal Articles Marketing 1989

    “Non-Response in Mail Surveys: An Integrative Review”

    S. (Ratti) Ratneshwar
    Applied Marketing Research
  5. Journal Articles Marketing 1990

    Mail Survey Facilitation Techniques: An Assessment and Proposal Regarding Reporting Practices

    Bruce J. Walker
    Journal of the Market Research Society
  6. Journal Articles Marketing 1990

    Measuring Material Values: A Preliminary Report of Scale Development

    Marsha Richins
    Advances in Consumer Research
  7. Journal Articles Management 1990

    The Repertory Grid Technique for Eliciting the Content and Structure of Cognitive Constructive Systems

    Mapping Strategic Thought
  8. Journal Articles Management 1990

    Managerial Thought Structures and Competitive Positioning

    Mapping Strategic Thought
  9. Conference Proceedings Marketing 1990

    "Selective Attention in Consumer Information Processing: The Role of Chronically Accessible Attributes"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  10. Journal Articles Marketing January 1991

    Retail Franchising in the 1990's

    Bruce J. Walker
    Retailing Issues Letter