Publications tagged as Marketing

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  1. Journal Articles Marketing 1990

    Shopping Motives, Emotional States, and Retail Outcomes

    Peter Bloch
    Journal of Retailing
  2. Conference Proceedings Marketing 1990

    "Selective Attention in Consumer Information Processing: The Role of Chronically Accessible Attributes"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  3. Conference Proceedings Marketing 1991

    Leisure and the Shopping Mall

    Peter Bloch
    Advances in Consumer Research
  4. Journal Articles Marketing 1991

    Post-Purchase Product Satisfaction: Incorporating the Effects of Involvement and Time

    Peter Bloch, Marsha Richins
    Journal of Business Research
  5. Journal Articles Marketing January 1991

    Retail Franchising in the 1990's

    Bruce J. Walker
    Retailing Issues Letter
  6. Journal Articles Marketing 1991

    Some Theoretical and Popular Notions Concerning Materialism

    Marsha Richins
    Journal of Social Behavior and Personality
  7. Journal Articles Marketing 1991

    "Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  8. Journal Articles Marketing June 1991

    Social Comparison and the Idealized Images of Advertising

    Marsha Richins
    Journal of Consumer Research
  9. Journal Articles Marketing 1991

    "Substitution In Use and the Role of Usage Context in Product Category Structures"

    S. (Ratti) Ratneshwar
    Journal of Marketing Research
  10. Journal Articles Marketing 1991

    "The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research