Publications tagged as Staff

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  1. Journal Articles Marketing 1994

    "The Effects of Anti-Smoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  2. Journal Articles Marketing December 1994

    Special Possessions and the Expression of Material Values

    Marsha Richins
    Journal of Consumer Research
  3. Journal Articles Marketing December 1994

    Valuing Things: The Public and Private Meanings of Possessions

    Marsha Richins
    Journal of Consumer Research
  4. Journal Articles Management 1995

    A New Direction for Strategic Alliance Research in Marketing: Organizational Cognition

     Journal of Strategic Marketing
  5. Journal Articles Accountancy 1995

    Auditor Reporting for Bankrupt Companies: The Impact of SAS No. 59

    Inder K. Khurana
    Research in Accounting Regulation
  6. Journal Articles Accountancy 1995

    Client Financial Condition and Market Reaction to Auditor Changes

    Inder K. Khurana
    Advances in Accounting
  7. Journal Articles Marketing 1995

    The Effects of Supplier Fairness on Vulnerable Resellers

    Journal of Marketing Research
  8. Journal Articles Marketing February 1995

    Social Comparison, Advertising, and Consumer Discontent

    Marsha Richins
    American Behavioral Scientist
  9. Book Chapter Marketing February 1995

    Social Comparison, Advertising, and Consumer Discontent

    Marsha Richins
    American Behavioral Scientist
  10. Journal Articles Marketing August 1995

    The Effects of Perceived Interdependence on Dealer Attitudes

    Journal of Marketing Research