Publications tagged as Marketing Research

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  1. Journal Articles Marketing Forthcoming

    The Opportunities and Costs of Highly Involved Organizational Buyers

    Lisa K. Scheer
    Journal of the Academy of Marketing Science
  2. Journal Articles Marketing 2023

    Effects of Advertising and R&D on Spillovers From a Rival’s Bankruptcy

    Journal of the Academy of Marketing Science
  3. Journal Articles Marketing 2023

    JM: Promoting Catalysis in Marketing Scholarship

    Detelina Marinova
    Journal of Marketing
  4. Journal Articles Marketing 2023

    Disrupting the Organizational Frontline

    Detelina Marinova
    Journal of Service Research
  5. Journal Articles Marketing 2023

    Paradigms for Progress: An Anomaly-First Framework for Paradigm Development

    Detelina Marinova
    Journal of Marketing
  6. Journal Articles Marketing 2023

    Marketing Capability and the Turnaround of Financially Distressed Firms

    Journal of the Academy of Marketing Science
  7. Journal Articles Marketing 2024

    Intel Inside: The Linguistic Properties of Effective Slogans

    Brady Hodges
    Journal of Consumer Research
  8. Journal Articles Marketing 2024

    Standing Out from the Crowd: When and Why Color Complexity in Social Media Images Increases User Engagement

    Brady Hodges
    International Journal of Research in Marketing
  9. Journal Articles Marketing 2024

    Should Your Slogan Be Likable or Memorable? It Probably Can’t Be Both

    Brady Hodges
    Harvard Business Review
  10. Journal Articles Marketing 2024

    The Mediated and Moderated Effects of IEO on International Performance: An Investigation of Emerging Market SMEs

    Shaoming Zou
    Journal of World Business