Brady Hodges

Intel Inside: The Linguistic Properties of Effective Slogans

Journal of Consumer Research

Volume

50

Issue

5

Journal Articles

Marketing

2024

Hodges, Brady T., Zachary Estes, and Caleb Warren (2024), “Intel Inside: The Linguistic Properties of Effective Slogans,” Journal of Consumer Research, 50 (5) 865-886.

Tags

Marketing Research

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