Publications tagged as Staff

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  1. Conference Proceedings Marketing 1983

    An Investigation of Cognitive Structure in a Shopping Context

    Marsha Richins
    Advances in Consumer Research
  2. Conference Proceedings Marketing 1983

    Shopping Without Purchase: An Investigation of Consumer Browsing Behavior

    Marsha Richins
    Advances in Consumer Research
  3. Conference Proceedings Marketing 1983

    Word-of-Mouth as an Expression of Product Dissatisfaction

    Marsha Richins
    International Fare in Consumer Satisfaction and Complaining Behavior
  4. Conference Proceedings Marketing 1983

    "The Role of Usage Context in Consumer Choice: A Problem Solving Perspective"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  5. Journal Articles Marketing June 1983

    An Analysis of Consumer Interaction Styles in the Marketplace

    Marsha Richins
    Journal of Consumer Research
  6. Journal Articles Marketing 1983

    Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study

    Marsha Richins
    Journal of Marketing
  7. Conference Proceedings Marketing 1984

    Word of Mouth Communication as Negative Information

    Marsha Richins
    Advances in Consumer Research
  8. Journal Articles Marketing 1985

    Cross-Cultural Differences in Consumer Attitudes and Their Implications for Complaint Management

    Marsha Richins
    International Journal of Research in Marketing
  9. Conference Proceedings Marketing 1985

    Factors Affecting the Level of Consumer-Initiated Complaints to Marketing Organizations

    Marsha Richins
    Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  10. Conference Proceedings Marketing 1985

    The Role of Product Importance in Complaint Initiation

    Marsha Richins
    Consumer Satisfaction, Dissatisfaction and Complaining Behavior