Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1988

    The Role of Involvement and Opinion Leadership in Consumer Word-of-Mouth: An Implicit Model Made Explicit

    Marsha Richins
    Advances in Consumer Research
  2. Journal Articles Marketing 1988

    Het Meten van Assertief en Agressief Consumentengedrag in de V.S. en Nederland

    Marsha Richins
    Jaarboek van de Nederlandse Vereniging van Marktonderzoekers
  3. Journal Articles Marketing 1988

    The Role of Situational and Enduring Involvement in Post-Purchase Product Evaluation

    Peter Bloch, Marsha Richins
    Journal of Consumer Satisfaction
  4. Journal Articles Marketing 1987

    Strategic Orientation and Marketing Strategy: An Analysis of Residential Real Estate Brokerage Firms

    Marsha Richins
    Journal of Real Estate Research
  5. Other Marketing December 1987

    Service Marketing and Franchising: A Practical Business Marriage

    Bruce J. Walker
    Business Horizons
  6. Journal Articles Marketing November 1987

    Beter Klagende Klanten dan Ontevreden Kopers

    Marsha Richins
    Tijdschrift voor Marketing
  7. Journal Articles Marketing 1987

    A Multivariate Analysis of Responses to Dissatisfaction

    Marsha Richins
    Journal of the Academy of Marketing Science
  8. Journal Articles Marketing March 1987

    Assertiveness and Aggression in Marketplace Exchanges: Testing Measure Equivalence

    Marsha Richins
    Journal of Cross-Cultural Psychology
  9. Journal Articles Marketing 1987

    "Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity" 

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  10. Journal Articles Marketing 1987

    A Method to Improve Response to Industrial Mail Surveys

    Bruce J. Walker
    Industrial Marketing Management