Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1988

    Shopping Malls as Leisure Centers

    Proceedings of the NRPA Leisure Research Symposium
  2. Journal Articles Marketing November 1987

    Beter Klagende Klanten dan Ontevreden Kopers

    Tijdschrift voor Marketing
  3. Journal Articles Marketing 1987

    A Multivariate Analysis of Responses to Dissatisfaction

    Journal of the Academy of Marketing Science
  4. Journal Articles Marketing March 1987

    Assertiveness and Aggression in Marketplace Exchanges: Testing Measure Equivalence

    Journal of Cross-Cultural Psychology
  5. Journal Articles Marketing 1987

    A Method to Improve Response to Industrial Mail Surveys

    Industrial Marketing Management