Research Directory

Type
Topic
  1. Journal Articles Marketing August 1992

    Planning and Performance Assessment of Industrial Trade Shows: An Exploratory Study

    International Journal of Research in Marketing
  2. Journal Articles Marketing 1992

    You Look 'Mahvelous': The Pursuit of Beauty and the Marketing Concept

    Psychology & Marketing
  3. Conference Proceedings Marketing 1992

    Media Images, Materialism, and What Ought to Be: The Role of Social Comparison

     Meaning, Measure, and Morality of Materialism
  4. Conference Proceedings Marketing 1992

    An Exploration of Materialism and Consumption-Related Affect

    Advances in Consumer Research