Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1993

    Materialism and the Idealized Images of Advertising

    Marsha Richins
    Marketing Theory and Applications
  2. Conference Proceedings Marketing 1993

    Self-Gifts and the Manifestation of Material Values

    Marsha Richins
    Advances in Consumer Research
  3. Journal Articles Marketing 1993

    Involvement with Adornments as Leisure Behavior

    Peter Bloch
    Journal of Leisure Research
  4. Journal Articles Marketing December 1992

    A Consumer Values Orientation for Materialism and Its Measurement: Measure Development and Validation

    Marsha Richins
    Journal of Consumer Research
  5. Journal Articles Marketing 1992

    "Consumer Covariation Judgments: Theory or Data Driven?"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  6. Journal Articles Marketing August 1992

    Planning and Performance Assessment of Industrial Trade Shows: An Exploratory Study

    Srinath Gopalakrishna
    International Journal of Research in Marketing
  7. Journal Articles Marketing May 1992

    A Communications Response Model for a Mature Industrial Product: Application and Implications

    Srinath Gopalakrishna
    Journal of Marketing Research
  8. Journal Articles Contracts, Customers, Marketing Spring 1992

    Modeling Customer Behavior in Negotiations for Motor Carrier Contracts

    Shaoming Zou
    Transportation Journal
  9. Journal Articles Marketing February 1992

    The Effect of Influence Type and Performance Outcomes on Attitude toward the Influencer

    Journal of Marketing Research
  10. Conference Proceedings Marketing 1992

    "The Use of Multiple Methods to Explore Three-Way Person, Brand, and Usage Context Interactions"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research