Research Directory

Type
Topic
  1. Journal Articles Marketing 1993

    Involvement with Adornments as Leisure Behavior

    Journal of Leisure Research
  2. Journal Articles Marketing 1993

    Consumer 'Accomplices' in Product Counterfeiting: A Demand-Side Investigation

    Journal of Consumer Marketing
  3. Conference Proceedings Marketing 1993

    Materialism and the Idealized Images of Advertising

    Marketing Theory and Applications
  4. Journal Articles Marketing 1992

    "Consumer Covariation Judgments: Theory or Data Driven?"

    Journal of Consumer Research
  5. Journal Articles Marketing August 1992

    Planning and Performance Assessment of Industrial Trade Shows: An Exploratory Study

    International Journal of Research in Marketing