Publications tagged as Marketing

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  1. Journal Articles Marketing 2009

    The Role of Equity and Work Environment in the Formation of Salesperson Distributive Fairness Judgement

    Journal of Personal Selling and Sales Management
  2. Journal Articles Marketing 2010

    "Dynamic Strategic Goal-Setting: Theory and Initial Evidence"

    S. (Ratti) Ratneshwar
    Review of Marketing Research
  3. Journal Articles Marketing 2010

    Channel Design, Coordination, and Performance: Future Research Directions

    Marketing Letters
  4. Journal Articles Marketing 2010

    How Budget Constraints Impact Consumers’ Response to Discount Presentation Formats

    Journal of Product and Brand Management
  5. Journal Articles Marketing 2010

    The Effects of Supplier Capabilities on Industrial Customers' Loyalty: The Role of Dependence

    Journal of the Academy of Marketing Science
  6. Journal Articles Marketing February 2010

    Customer Value Impact of Sales Contests

    Srinath Gopalakrishna
    Journal of the Academy of Marketing Science
  7. Journal Articles Marketing June 2010

    The Effects of Absorptive and Joint Learning on the Instability of International Joint Ventures in Emerging Economies

    Shaoming Zou
    Journal of International Business Studies
  8. Journal Articles Marketing 2010

    An Exploratory Study of Attendee Activities at a Business Trade Show

    Srinath Gopalakrishna
    Journal of Business and Industrial Marketing
  9. Journal Articles Marketing 2010

    Sales Force Modeling: State of the Field and Research Agenda

    Murali Mantrala, Srinath Gopalakrishna
    Marketing Letters
  10. Journal Articles Marketing September 2010

    A National Study of Physician Recommendations to Initiate and Discontinue Growth Hormone for Idiopathic Short Stature

    Detelina Marinova
    Pediatrics