Publications tagged as Marketing

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  1. Journal Articles Marketing 2004

    Special Session Summary the Positive and Negative Consequences of Materialism: What Are They and When Do They Occur?

    Marsha Richins
    Advances in Consumer Research
  2. Journal Articles Marketing 2004

    The Complementary Effect of Trade Shows on Personal Selling

    Srinath Gopalakrishna
    International Journal of Research in Marketing
  3. Journal Articles Marketing June 2004

    The Material Values Scale: A Re-inquiry into Its Measurement Properties and the Development of a Short Form

    Marsha Richins
    Journal of Consumer Research
  4. Journal Articles Marketing July 2004

    Actualizing Innovation Effort:  The Impact of Market Knowledge Diffusion in a Dynamic System of Competition

    Detelina Marinova
    Journal of Marketing
  5. Journal Articles Marketing October 2004

    A Conceptual Framework of Global Account Management Capabilities and Firm's Performance

    Shaoming Zou
    International Business Review
  6. Conference Proceedings Marketing 2005

    "Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  7. Journal Articles Marketing 2005

    "Distinctive Brand Cues and Memory for Product Consumption Experiences” 

    S. (Ratti) Ratneshwar
    International Journal of Research in Marketing
  8. Journal Articles Marketing 2005

    Contributions to International Advertising Research: An Assessment of the Literature between 1990 and 2002

    Shaoming Zou
    Journal of Advertising
  9. Journal Articles Marketing 2005

    Determining the Payoff from Relationship Marketing Programs

    Srinath Gopalakrishna
    MSI Working Paper Series
  10. Books Marketing 2005

    Inside Consumption: Consumer Motives, Goals, and Desires

    S. (Ratti) Ratneshwar
    Inside Consumption: Consumer Motives, Goals, and Desires