Research Directory

Type
Topic
  1. Conference Proceedings Marketing 2002

    A Comparative Study: Does the Word-of-mouth Communications and Opinion Leadership Model Fit Epinions on the Internet?

    Proceedings of the Hawaii International Conference on Social Sciences
  2. Journal Articles Marketing 2001

    Consumer-Producer Interaction: A Strategic Analysis of the Market for Customized Products

    Review of Marketing Science, Working Paper Series
  3. Journal Articles Marketing 2001

    "Timestyle and Leisure Decisions"

    Journal of Leisure Research
  4. Conference Proceedings Marketing 2001

    Presidential Address: Consumer Behavior as a Social Science

    Advances in Consumer Research
  5. Journal Articles Marketing 2001

    An Involvement Based Framework for the Study of Environmentally Concerned Consumers

    Journal of the Australian and New Zealand Academy of Management