Research Directory

Type
Topic
  1. Journal Articles Marketing 2003

    “Consumer Perceptions of Product Variants Positioned on Atypical Attributes”

    Journal of the Academy of Marketing Science
  2. Journal Articles Marketing 2003

    Individual Differences in the Centrality of Visual Product Aesthetics

    Journal of Consumer Research
  3. Journal Articles Marketing 2003

    “Does it Make Sense to Use Scents to Enhance Brand Memory?”

    Journal of Marketing Research
  4. Conference Proceedings Marketing 2002

    A Comparative Study: Does the Word-of-mouth Communications and Opinion Leadership Model Fit Epinions on the Internet?

    Proceedings of the Hawaii International Conference on Social Sciences