Publications tagged as Faculty

See All Publications
  1. Journal Articles Accountancy July 1991

    The Impact of Writing in Learning Accounting

    Billie M. Cunningham
    The Community/Junior College Quarterly of Research and Practice, Special Edition on College Teaching and Learning: Part I
  2. Journal Articles Marketing 1991

    "Substitution In Use and the Role of Usage Context in Product Category Structures"

    S. (Ratti) Ratneshwar
    Journal of Marketing Research
  3. Journal Articles Marketing 1991

    "The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  4. Conference Proceedings Marketing 1992

    An Exploration of Materialism and Consumption-Related Affect

    Marsha Richins
    Advances in Consumer Research
  5. Journal Articles Management 1992

    Deregulation, Strategic Choice, Risk and Financial Performance

    Strategic Management Journal
  6. Journal Articles Marketing 1992

    How Enduring and Situational Involvement Combine to Create Involvement Responses

    Peter Bloch, Marsha Richins
    Journal of Consumer Psychology
  7. Journal Articles Accountancy 1992

    Independent, Creative, & Critical Thinking 101

    Billie M. Cunningham
    Accounting: A Newsletter for Educators
  8. Conference Proceedings Marketing 1992

    Media Images, Materialism, and What Ought to Be: The Role of Social Comparison

    Marsha Richins
     Meaning, Measure, and Morality of Materialism
  9. Journal Articles Management 1992

    Organizing for public issues: Environmental and organizational predictors of structure and process.

    Research in Corporate Social Performance and Policy
  10. Journal Articles Finance 1992

    The Bid-Ask Spreads of American Depositary Receipts

    Pacific-Basin Capital Markets Research