Publications tagged as Marketing

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  1. Journal Articles Marketing December 1992

    A Consumer Values Orientation for Materialism and Its Measurement: Measure Development and Validation

    Marsha Richins
    Journal of Consumer Research
  2. Journal Articles Marketing 1993

    Consumer 'Accomplices' in Product Counterfeiting: A Demand-Side Investigation

    Peter Bloch
    Journal of Consumer Marketing
  3. Journal Articles Marketing 1993

    Involvement with Adornments as Leisure Behavior

    Peter Bloch
    Journal of Leisure Research
  4. Conference Proceedings Marketing 1993

    Materialism and the Idealized Images of Advertising

    Marsha Richins
    Marketing Theory and Applications
  5. Conference Proceedings Marketing 1993

    Self-Gifts and the Manifestation of Material Values

    Marsha Richins
    Advances in Consumer Research
  6. Journal Articles Marketing 1993

    Product and Promotion Adaptation in Export Ventures: An Empirical Investigation

    Shaoming Zou
    Journal of International Business Studies
  7. Journal Articles Marketing November 1993

    Trade Show Guidelines for Smaller Firms

    Srinath Gopalakrishna
    Industrial Marketing Management
  8. Journal Articles Marketing 1993

    Attractiveness, Adornments, and Exchange

    Peter Bloch, Marsha Richins
    Psychology & Marketing
  9. Journal Articles Marketing January 1994

    Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures

    Shaoming Zou
    Journal of Marketing
  10. Journal Articles Marketing 1994

    The Shopping Mall as Consumer Habitat

    Peter Bloch
    Journal of Retailing