Research Directory

Type
Topic
  1. Journal Articles Marketing 2012

    “Drivers of Consumer-Brand Identification"

    International Journal of Research in Marketing
  2. Journal Articles Marketing 2012

    Why do we fail? Using experiences of failure to design case libraries

    International Journal of Designs for Learning
  3. Journal Articles Marketing 2011

    Linking Innovation to Design: Consumer Responses to Visual Product Newness

    Journal of Product Innovation Management
  4. Journal Articles Marketing November 2012

    Bottom-up Learning in Marketing Frontlines: Conceptualization, Processes and Consequences

    Journal of the Academy of Marketing Science
  5. Journal Articles Marketing 2011

    Product Design and Marketing: Reflections after Fifteen Years

    Journal of Product Innovation Management
  6. Journal Articles Marketing 2011

    Materialism, Transformation Expectations, and Spending: Implications for Credit Use

    Journal of Public Policy and Marketing