Research Directory

Type
Topic
  1. Journal Articles Marketing 2013

    Thrill of Victory and Agony of Defeat: Emotional Rewards and Sales Force Compensation

    Quantitative Marketing and Economics
  2. Journal Articles Marketing 2012

    Sales Contests versus Quotas with Imbalanced Territories

    Marketing Letters
  3. Journal Articles Marketing 2012

    Grief, Commiseration, and Consumption Following the Death of a Celebrity

    Journal of Consumer Culture
  4. Journal Articles Marketing 2012

    Why do we fail? Using experiences of failure to design case libraries

    International Journal of Designs for Learning
  5. Journal Articles Marketing 2012

    “Drivers of Consumer-Brand Identification"

    International Journal of Research in Marketing
  6. Journal Articles Marketing 2011

    Linking Innovation to Design: Consumer Responses to Visual Product Newness

    Journal of Product Innovation Management
  7. Journal Articles Marketing November 2012

    Bottom-up Learning in Marketing Frontlines: Conceptualization, Processes and Consequences

    Journal of the Academy of Marketing Science