“Understanding Loyalty Bonds and Their Impact on Relationship Strength: A Service Firm Perspective”
Journal of Services Marketing
Volume
26
Issue
4
Journal Articles
Marketing
2012
Moore, M. L., S. Ratneshwar, and R. S. Moore (2012), “Understanding Loyalty Bonds and Their Impact on Relationship Strength: A Service Firm Perspective,” Journal of Services Marketing, 26 (4), 253-264.