Publications tagged as Staff

See All Publications
  1. Journal Articles Marketing 1991

    Some Theoretical and Popular Notions Concerning Materialism

    Marsha Richins
    Journal of Social Behavior and Personality
  2. Journal Articles Marketing 1991

    "Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  3. Journal Articles Marketing June 1991

    Social Comparison and the Idealized Images of Advertising

    Marsha Richins
    Journal of Consumer Research
  4. Journal Articles Marketing 1991

    "Substitution In Use and the Role of Usage Context in Product Category Structures"

    S. (Ratti) Ratneshwar
    Journal of Marketing Research
  5. Journal Articles Marketing 1991

    "The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  6. Conference Proceedings Marketing 1992

    An Exploration of Materialism and Consumption-Related Affect

    Marsha Richins
    Advances in Consumer Research
  7. Journal Articles Management 1992

    Deregulation, Strategic Choice, Risk and Financial Performance

    Strategic Management Journal
  8. Conference Proceedings Marketing 1992

    Media Images, Materialism, and What Ought to Be: The Role of Social Comparison

    Marsha Richins
     Meaning, Measure, and Morality of Materialism
  9. Conference Proceedings Marketing 1992

    "The Use of Multiple Methods to Explore Three-Way Person, Brand, and Usage Context Interactions"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  10. Journal Articles Marketing February 1992

    The Effect of Influence Type and Performance Outcomes on Attitude toward the Influencer

    Lisa K. Scheer
    Journal of Marketing Research