Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1986

    Adapting Psychometric Measures for Use in Cross-Cultural Consumer Research

    Proceedings of the 1986 Annual Meeting of the Decision Sciences Institute
  2. Conference Proceedings Marketing 1986

    Product Enthusiasm: Many Questions, a Few Answers

    Advances in Consumer Research
  3. Journal Articles Marketing 1985

    The Channels Manager: Now, Soon or Never?

    Journal of the Academy of Marketing Science
  4. Journal Articles Marketing March 1985

    Seeking Redress for Consumer Dissatisfaction: The Role of Attitudes and Situational Factors

     Journal of Consumer Policy
  5. Conference Proceedings Marketing 1985

    "Information Search and Decision Strategies Among Health Care Consumers"

    Advances in Consumer Research
  6. Journal Articles Marketing 1985

     "Methodological and Theoretical Foundations of Advertising Copy Testing: A Review"

    Current Issues and Research in Advertising
  7. Conference Proceedings Marketing 1985

    Factors Affecting the Level of Consumer-Initiated Complaints to Marketing Organizations

    Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  8. Journal Articles Marketing 1985

    Cross-Cultural Differences in Consumer Attitudes and Their Implications for Complaint Management

    International Journal of Research in Marketing
  9. Conference Proceedings Marketing 1985

    The Role of Product Importance in Complaint Initiation

    Consumer Satisfaction, Dissatisfaction and Complaining Behavior