Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1987

    Media, Materialism, and Human Happiness

    Advances in Consumer Research
  2. Journal Articles Marketing September 1986

    After the New Wears Off: The Temporal Context of Product Involvement

    Journal of Consumer Research
  3. Journal Articles Marketing 1986

    The Product Enthusiast: Implications for Marketing Strategy

    Journal of Consumer Marketing
  4. Journal Articles Marketing 1986

    Consumer Search: An Extended Framework

    Journal of Consumer Research
  5. Conference Proceedings Marketing 1986

    Product Enthusiasm: Many Questions, a Few Answers

    Advances in Consumer Research
  6. Conference Proceedings Marketing 1986

    Adapting Psychometric Measures for Use in Cross-Cultural Consumer Research

    Proceedings of the 1986 Annual Meeting of the Decision Sciences Institute
  7. Journal Articles Marketing 1985

    The Channels Manager: Now, Soon or Never?

    Journal of the Academy of Marketing Science
  8. Journal Articles Marketing March 1985

    Seeking Redress for Consumer Dissatisfaction: The Role of Attitudes and Situational Factors

     Journal of Consumer Policy