Publications tagged as Marketing

  1. Other Marketing February 1981

    Book review of Marketing Research and Knowledge Development

    Journal of Marketing Research
  2. Other Marketing November 1981

    Book review of Advanced Questionnaire Design

    Journal of Marketing Research
  3. Conference Proceedings Marketing 1982

    An Investigation of Consumers' Attitudes Toward Complaining

    Advances in Consumer Research
  4. Conference Proceedings Marketing 1982

    Involvement Beyond the Purchase Process: Conceptual Issues and Empirical Investigation

    Advances in Consumer Research
  5. Journal Articles Marketing 1983

    A Theoretical Model for the Study of Product Importance Perceptions

    Journal of Marketing
  6. Conference Proceedings Marketing 1983

    An Investigation of Cognitive Structure in a Shopping Context

    Advances in Consumer Research
  7. Conference Proceedings Marketing 1983

    An Investigation of Cognitive Structure in a Shopping Context

    Advances in Consumer Research
  8. Conference Proceedings Marketing 1983

    Shopping Without Purchase: An Investigation of Consumer Browsing Behavior

    Advances in Consumer Research
  9. Conference Proceedings Marketing 1983

    Word-of-Mouth as an Expression of Product Dissatisfaction

    International Fare in Consumer Satisfaction and Complaining Behavior
  10. Conference Proceedings Marketing 1983

    Shopping Without Purchase: An Investigation of Consumer Browsing Behavior

    Advances in Consumer Research