Publications tagged as Faculty

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  1. Conference Proceedings Marketing 1981

    An Exploration into the Scaling of Consumers' Involvement with a Product Class

    Peter Bloch
    Advances in Consumer Research
  2. Journal Articles Marketing 1981

    The Job Hunting Seminar Series: Applied Marketing for Graduating Seniors

    Bruce J. Walker
    Journal of Marketing Education
  3. Other Marketing November 1981

    Book review of Advanced Questionnaire Design

    Marsha Richins
    Journal of Marketing Research
  4. Conference Proceedings Marketing 1982

    An Investigation of Consumers' Attitudes Toward Complaining

    Marsha Richins
    Advances in Consumer Research
  5. Conference Proceedings Marketing 1982

    Involvement Beyond the Purchase Process: Conceptual Issues and Empirical Investigation

    Peter Bloch
    Advances in Consumer Research
  6. Journal Articles Finance November 1982

    A Rose By Any Other Name? A Note on Corporate Name Changes

    The Financial Review
  7. Journal Articles Marketing 1983

    A Theoretical Model for the Study of Product Importance Perceptions

    Marsha Richins
    Journal of Marketing
  8. Conference Proceedings Marketing 1983

    An Investigation of Cognitive Structure in a Shopping Context

    Peter Bloch
    Advances in Consumer Research
  9. Conference Proceedings Marketing 1983

    An Investigation of Cognitive Structure in a Shopping Context

    Marsha Richins
    Advances in Consumer Research
  10. Conference Proceedings Marketing 1983

    Shopping Without Purchase: An Investigation of Consumer Browsing Behavior

    Marsha Richins
    Advances in Consumer Research