Publications tagged as Marketing

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  1. Journal Articles Marketing 2016

    "Analyzing Recurrent Customer Purchases and Unobserved Defections: A Bayesian Data Augmentation Scheme

    Customer Needs and Solutions
  2. Journal Articles Marketing 2016

    “Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)” 

    S. (Ratti) Ratneshwar
    Journal of Advertising
  3. Journal Articles Marketing 2016

    Can Sales Uncertainty Increase Firm Profits?

    N. Syam
    Journal of Marketing Research
  4. Journal Articles Marketing May 2016

    Long-Term Oriented Marketing Relationships and Ethical Conduct in Outsourcing Sector

    Psychology & Marketing
  5. Journal Articles Marketing 2016

    Advertising Effectiveness: The Moderating Effect of Firm Strategy

    Niket Jindal
    Journal of Marketing Research
  6. Journal Articles Marketing February 2017

    To Prescribe or Not to Prescribe? Consumer Access to Life Enhancing Products

    Detelina Marinova
    Journal of Consumer Research
  7. Journal Articles Marketing 2016

    Diagnosing Harmful Collinearity in Moderated Regressions: A Roadmap

    N. Syam
    International Journal of Research in Marketing
  8. Journal Articles Marketing February 2017

    Getting Smart: Learning from Technology Empowered Frontline Interactions

    Detelina Marinova
    Journal of Service Research
  9. Journal Articles Marketing 2017

    "Consumers’ Social Media Advocacy Behaviors of Luxury Brands: An Exploratory Framework"

    S. (Ratti) Ratneshwar
    Journal of Interactive Advertising
  10. Journal Articles Marketing 2017

    Common Method Variance in Advertising Research: When to be Concerned and How to Control For It

    Journal of Advertising