"Analyzing Recurrent Customer Purchases and Unobserved Defections: A Bayesian Data Augmentation Scheme
Sharad Borle, Siddharth Singh, Dipak Jain and Patil, Ashutosh 2016, "Analyzing Recurrent Customer Purchases and Unobserved Defections: A Bayesian Data Augmentation Scheme", Customer Needs and Solutions.