“Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)” | Trulaske College of Business // University of Missouri

E. Kwon, S. Ratneshwar, and E. Kim (2016), “Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999),” Journal of Advertising.

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