To Prescribe or Not to Prescribe? Consumer Access to Life Enhancing Products
Journal Articles
Marketing
February 2017
Marinova, Detelina, Irina Kozlenkova, Leona Cuttler and JB Silvers (2017), “To Prescribe or Not to Prescribe? Consumer Access to Life Enhancing Products,” Journal of Consumer Research, 43(February), 806-24.