Research Directory

Type
Topic
  1. Journal Articles Marketing 1994

    The Shopping Mall as Consumer Habitat

    Journal of Retailing
  2. Journal Articles Marketing 1993

    Attractiveness, Adornments, and Exchange

    Psychology & Marketing
  3. Journal Articles Marketing November 1993

    Trade Show Guidelines for Smaller Firms

    Industrial Marketing Management
  4. Journal Articles Marketing 1993

    Consumer 'Accomplices' in Product Counterfeiting: A Demand-Side Investigation

    Journal of Consumer Marketing
  5. Conference Proceedings Marketing 1993

    Materialism and the Idealized Images of Advertising

    Marketing Theory and Applications
  6. Conference Proceedings Marketing 1993

    Self-Gifts and the Manifestation of Material Values

    Advances in Consumer Research
  7. Journal Articles Marketing 1993

    Involvement with Adornments as Leisure Behavior

    Journal of Leisure Research
  8. Journal Articles Marketing 1992

    "Consumer Covariation Judgments: Theory or Data Driven?"

    Journal of Consumer Research