Publications tagged as Marketing

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  1. Journal Articles Marketing 2003

    Reactions to Perceived Inequity in U.S. and Dutch Interorganizational Relationships

    Lisa K. Scheer
    Academy of Management Journal
  2. Journal Articles Marketing 2003

    “Choosing Leisure Services: The Effects of Consumer Timestyle”

    S. (Ratti) Ratneshwar
    Journal of Services Marketing
  3. Journal Articles Marketing 2003

    “Consumer Perceptions of Product Variants Positioned on Atypical Attributes”

    S. (Ratti) Ratneshwar
    Journal of the Academy of Marketing Science
  4. Journal Articles Marketing 2003

    “Does it Make Sense to Use Scents to Enhance Brand Memory?”

    S. (Ratti) Ratneshwar
    Journal of Marketing Research
  5. Journal Articles Marketing 2003

    “Innovations in Product Functionality: When and Why are Explicit Comparisons Effective?”

    S. (Ratti) Ratneshwar
    Journal of Marketing
  6. Journal Articles Marketing September 2003

    MNC Control over Foreign Market Ventures: Do Host Governments Still Play a Major Role?

    Shaoming Zou
    Advances in International Marketing
  7. Journal Articles Marketing May 2003

    Experiential and Informational Knowledge, Architectural Marketing Capabilities and the Adaptive Performance of Export Ventures: A Cross-National Study

    Shaoming Zou
    Decision Sciences
  8. Journal Articles Marketing December 2003

    The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters

    Shaoming Zou
    Journal of International Marketing
  9. Journal Articles Marketing 2004

    "The Times of Their Lives: Phenomenological and Metaphorical Characteristics of Consumer Timestyles"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  10. Other Marketing 2004

    Measuring the ROI of Sales Incentive Programs

    Srinath Gopalakrishna
    Society of Incentive and Travel Executives