Publications tagged as Marketing

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  1. Journal Articles Marketing June 1994

    Materialism and Economic Psychology

    Marsha Richins
    Journal of Economic Psychology
  2. Journal Articles Marketing 1994

    "The Effects of Anti-Smoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  3. Journal Articles Marketing December 1994

    Special Possessions and the Expression of Material Values

    Marsha Richins
    Journal of Consumer Research
  4. Journal Articles Marketing December 1994

    Valuing Things: The Public and Private Meanings of Possessions

    Marsha Richins
    Journal of Consumer Research
  5. Journal Articles Marketing 1995

    A Three-Stage Model of Industrial Trade Show Performance

    Srinath Gopalakrishna
    Marketing Science
  6. Journal Articles Marketing 1995

    Right Under our Noses: Ambient Scent and Product Evaluation

    Peter Bloch
    Journal of Business and Psychology
  7. Journal Articles Marketing 1995

    The Effects of Supplier Fairness on Vulnerable Resellers

    Journal of Marketing Research
  8. Book Chapter Marketing February 1995

    Social Comparison, Advertising, and Consumer Discontent

    Marsha Richins
    American Behavioral Scientist
  9. Journal Articles Marketing February 1995

    Social Comparison, Advertising, and Consumer Discontent

    Marsha Richins
    American Behavioral Scientist
  10. Journal Articles Marketing July 1995

    Do Trade Shows Pay Off?

    Srinath Gopalakrishna
    Journal of Marketing