Marketing Department

The Marketing Department is home to a faculty with expertise and talents in a range of subjects in business. In addition to top notch instruction, our faculty contribute to the body of knowledge with research published in the discipline's top academic journals.

Students earning an emphasis in marketing will learn about the strategies, tactics and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. The Marketing Department is focused on preparing students for careers in marketing, retail, promotion, sales, marketing research and analytics.

Programs

BS BA with an emphasis in Marketing

The marketing major is designed for those students who are seeking an in-depth knowledge of the tools, concepts and practice of modern marketing.

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Marketing Analytics Graduate Certificate

The Graduate Certificate in Marketing Analytics will deepen your understanding of Big Data that inform marketing strategies, tasks, and decisions.

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PhD Program with Concentration in Marketing

This four-year program trains and prepares students for an academic career at institutions having both teaching and research missions. 

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Certificate in Sales and Customer Development

This certificate prepares undergraduate students for careers in the highly professional and dynamic field of sales. Through the certificate's required coursework and internship, students acquire vital skills as well as knowledge of current best practices in the sales profession and sales management.

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Center for Sales and Customer Development

The Center for Sales and Customer Development (CSCD) serves as a dynamic environment for preparing future leaders in the sales profession by enhancing educational, research, and professional opportunities for students and faculty at the University of Missouri. Housed in the Department of Marketing in the Robert J. Trulaske, Sr. College of Business, the CSCD is built on a solid curriculum with well-established programs for students.

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Coming Up

Signature Consultants Networking Event

Addison's-By invitation from SG

Ecolab Networking Event

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The Heidelberg

KraftHeinz Networking Event

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The Broadway Hotel

In the News

Corporate partnership brings real-world data to marketing students

A partnership between Anheuser Busch and one marketing professor’s class provided students with real-world data to learn the ins and outs of retail procurement.

Marketing professor honored with fellowship in consumer behavior

Marsha Richins, the Professor of Marketing and Bailey K. Howard World Book Chair of Marketing, one of two 2020 ACR Fellows in Consumer Behavior.

Students walk away with prizes, real-world experience in Schnucks case competition

A partnership between St. Louis-based supermarket chain Schnucks Markets, Inc., and the Trulaske College of Business led to a case competition among the 120 students in four Retail Marketing classes offered last fall at Trulaske.