Marketing Department

The Marketing Department is home to a faculty with expertise and talents in a range of subjects in business. In addition to top notch instruction, our faculty contribute to the body of knowledge with research published in the discipline's top academic journals.

Students earning an emphasis in marketing will learn about the strategies, tactics and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. The Marketing Department is focused on preparing students for careers in marketing, retail, promotion, sales, marketing research and analytics.

Faculty and Staff Marketing Advisory Board
PhD Students Marketing Seminar Series

Undergraduate Programs

BSBA With An Emphasis in Marketing

The marketing major is designed for those students who are seeking an in-depth knowledge of the tools, concepts and practice of modern marketing.

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Certificate in Sales and Customer Development

The Certificate in Sales and Customer Development prepares undergraduate students for careers in the highly professional and dynamic field of sales. Through the certificate's required coursework and internship, students acquire vital skills as well as knowledge of current best practices in the sales profession and sales management.

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Undergraduate Certificate in Marketing Analytics

The Undergraduate Certificate in Marketing Analytics will help develop cutting-edge skills in data analysis and data management to solve marketing problems.

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Graduate Programs

PhD Program with Concentration in Marketing

This four-year program trains and prepares students for an academic career at institutions having both teaching and research missions. 

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Graduate Certificate in Marketing Analytics

The Graduate Certificate in Marketing Analytics will deepen your understanding of Big Data that inform marketing strategies, tasks, and decisions.

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Centers & Institutes 

Center for Sales and Customer Development

The Center for Sales and Customer Development (CSCD) serves as a dynamic environment for preparing future leaders in the sales profession by enhancing educational, research, and professional opportunities for students and faculty at the University of Missouri. 

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Coming Up

Check out our upcoming events and speakers for the Department of Marketing! If there is nothing currently listed, please check back again in the future. 

Research in Marketing

Journal Articles

B2B E-Negotiation and Influence Tactics

Detelina Marinova
Journal of Marketing
Journal Articles
Finance, Marketing

Co-opting Artificial Intelligence as an Opportunity for Financial Service Professionals

D. Wade Wheeler
Journal of Financial Service Professionals
Conference Proceedings

Exploring unexamined issues regarding trust in B2B relationships

Lisa K. Scheer
American Marketing Association Winter Conference

In the News

Making new connections: Marketing professor earns high honor through research and relationship building

By Stephen Schmidt

For a majority of her career, Lisa Scheer, BS BA ’81, MBA ’82, has made the interpersonal relationships of business-to-business (B2B) marketing one of the focal points of her research as the Emma S. Hibbs Distinguished Professor at the Trulaske College of Business.

AI&ML: Dr. Syam’s latest publication examines artificial intelligence, machine learning

Dr. Niladri Syam and his co-author, Rajeeve Kaul of McDonald’s Corp., recently published Machine Learning and Artificial Intelligence in Marketing and Sales, which explores the ideas and the statistical and mathematical concepts behind artificial intelligence (AI) and machine learning (ML) models, as applied to marketing and sales.

Tap Day Tradition Continues

By Kelsey Allen

Meet the seven students and one staff member from the Trulaske College of Business who were inducted into secret societies during the annual Tap Day.