The Marketing Department is home to a faculty with expertise and talents in a range of subjects in business. In addition to top notch instruction, our faculty contribute to the body of knowledge with research published in the discipline's top academic journals.
Students earning an emphasis in marketing will learn about the strategies, tactics and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. The Marketing Department is focused on preparing students for careers in marketing, retail, promotion, sales, marketing research and analytics.
| Faculty and Staff | Marketing Advisory Board |
| PhD Students | Marketing Seminar Series |
Undergraduate Programs
BSBA With An Emphasis in Marketing
The marketing major is designed for those students who are seeking an in-depth knowledge of the tools, concepts and practice of modern marketing.
Certificate in Sales and Customer Development
The Certificate in Sales and Customer Development prepares undergraduate students for careers in the highly professional and dynamic field of sales. Through the certificate's required coursework and internship, students acquire vital skills as well as knowledge of current best practices in the sales profession and sales management.
Undergraduate Certificate in Marketing Analytics
The Undergraduate Certificate in Marketing Analytics will help develop cutting-edge skills in data analysis and data management to solve marketing problems.
Graduate Programs
PhD Program with Concentration in Marketing
This four-year program trains and prepares students for an academic career at institutions having both teaching and research missions.
Graduate Certificate in Marketing Analytics
The Graduate Certificate in Marketing Analytics will deepen your understanding of Big Data that inform marketing strategies, tasks, and decisions.
Centers & Institutes
Center for Sales and Customer Development
The Center for Sales and Customer Development (CSCD) serves as a dynamic environment for preparing future leaders in the sales profession by enhancing educational, research, and professional opportunities for students and faculty at the University of Missouri.
Coming Up
Research in Marketing
Co-opting Artificial Intelligence as an Opportunity for Financial Service Professionals
Exploring unexamined issues regarding trust in B2B relationships
In the News
Making new connections: Marketing professor earns high honor through research and relationship building
By Stephen Schmidt
For a majority of her career, Lisa Scheer, BS BA ’81, MBA ’82, has made the interpersonal relationships of business-to-business (B2B) marketing one of the focal points of her research as the Emma S. Hibbs Distinguished Professor at the Trulaske College of Business.
AI&ML: Dr. Syam’s latest publication examines artificial intelligence, machine learning
Dr. Niladri Syam and his co-author, Rajeeve Kaul of McDonald’s Corp., recently published Machine Learning and Artificial Intelligence in Marketing and Sales, which explores the ideas and the statistical and mathematical concepts behind artificial intelligence (AI) and machine learning (ML) models, as applied to marketing and sales.
Tap Day Tradition Continues
By Kelsey Allen
Meet the seven students and one staff member from the Trulaske College of Business who were inducted into secret societies during the annual Tap Day.