The Marketing Department is home to a faculty with expertise and talents in a range of subjects in business. In addition to top notch instruction, our faculty contribute to the body of knowledge with research published in the discipline's top academic journals.
Students earning an emphasis in marketing will learn about the strategies, tactics and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. The Marketing Department is focused on preparing students for careers in marketing, retail, promotion, sales, marketing research and analytics.
Undergraduate Programs
BSBA With An Emphasis in Marketing
The marketing major is designed for those students who are seeking an in-depth knowledge of the tools, concepts and practice of modern marketing.
Certificate in Sales and Customer Development
The Certificate in Sales and Customer Development prepares undergraduate students for careers in the highly professional and dynamic field of sales. Through the certificate's required coursework and internship, students acquire vital skills as well as knowledge of current best practices in the sales profession and sales management.
Undergraduate Certificate in Marketing Analytics
The Undergraduate Certificate in Marketing Analytics will help develop cutting-edge skills in data analysis and data management to solve marketing problems.
Graduate Programs
PhD Program with Concentration in Marketing
This four-year program trains and prepares students for an academic career at institutions having both teaching and research missions.
Graduate Certificate in Marketing Analytics
The Graduate Certificate in Marketing Analytics will deepen your understanding of Big Data that inform marketing strategies, tasks, and decisions.
Centers & Institutes
Center for Sales and Customer Development
The Center for Sales and Customer Development (CSCD) serves as a dynamic environment for preparing future leaders in the sales profession by enhancing educational, research, and professional opportunities for students and faculty at the University of Missouri.
Coming Up
In the News
Marketing Department hosts Sales Excellence Awards ceremony
On April 28th, students, faculty and staff of the marketing department joined together to honor exceptional sales students with two awards: the Leading the Way award for excellence in sales leadership to advance the goals of the Center for Sales and Customer Development; and the Sales Excellence Award for students who achieved exceptional results at sales competitions in developing their professional sales acumen. Attendees gained the benefit of experience from the keynote speech delivered by Mizzou alumnus Melissa Hensley, AVP of Enterprise Healthcare at Qualtrics.
College honors excellence at annual Celebration of Success event
On Monday, April 12, the Trulaske College of Business recognized excellence among faculty, staff and PhD students at its annual Celebration of Success event. Held in Memorial Union on the MU campus, the gathering showcased excellence in service, teaching and research, and honored those celebrating milestone anniversaries at the university.
AWARDS PRESENTED
