Truman the Tiger at Making Me Marketable

Making Me Marketable

DATE: September 22nd, 2023

TIME: 8:00 a.m. - 1:00 p.m.

FREE EVENT Thanks to Our Generous Sponsors:

Make plans to join the 24th Annual Making Me Marketable student networking event.  This collaborative conference brings together students, alumni and industry experts.  You will have the opportunity to create your personal brand, strengthen your resume, talk candidly with experienced professionals, and gain real world networking experience. 

Join us, and benefit from a powerful networking and learning experience.



Making Me Marketable Logos 2023

Business Professional Dress required. Please refer to the MU Engage app for specific requirements regarding Edge points for Making Me Marketable 2023.  Attendees can earn 40 Edge Points for attending the full conference and submitting a reflection (no partial points will be given).

Image: EDGE Approved 40 points




Memorial Union Location

8:00 - 8:30 a.m. Student Check-In 2nd Floor North Lounge
8:30 - 9:10 a.m. Conference Kick-Off and Keynote Speaker N201 ABC

7:30 a.m. - 12:00 p.m.

Relaxation Station (Networking)

Business Panelists and Students

N214 DE

9:20 - 10:00 a.m. Session A: Dare to Fail N204
9:20 - 10:00 a.m. Session A: Maximize N214A
9:20 - 10:00 a.m. Session A: Discover N214B
9:20 - 10:00 a.m. Session A: Build N214C
10:20 - 11:00 a.m. Session B: Working Smarter  N204
10:20 - 11:00 a.m. Session B: Make N214A
10:20 - 11:00 a.m. Session B: Land N214B
10:20 - 11:00 a.m. Session B: Stand Out N214C
11:20 a.m. - 12:00 p.m. Session C: Career Fair 101 N204
11:20 a.m. - 12:00 p.m. Session C: Rock N214A
11:20 a.m. - 12:00 p.m. Session C: Lead N214B
11:20 a.m. - 12:00 p.m. Session C: Imagine N214C
12:00 - 1:00 p.m. Conference Wrap Up Celebration Lunch and Keynote Speaker  N201ABC



Click here for our Digital Program!

Workshop Details

  • Welcome from Lauren Brengarth 
  • Welcome from Marketing Department Chair Shaoming Zou
  • Keynote Address from Eric Willis

8:30 - 9:10 a.m.

N201 ABC



How can you embrace failure as an opportunity to build your career path and find success?

Workshop Panelists: Tiffany Alexander, John Abshear, Barbie Barenholtz, Blake Hoover, Tom Wells, and William Yeo 

9:20 - 10:00 a.m.


In this session we will explore how to use your CliftonStrengths to sell yourself in an interview by giving you a language for expressing talent, increasing your confidence, and empowering you to interact with others authentically. We will also explore how understanding our strengths helps us manage our weaknesses in ways that are practical and relevant to employers and teams. Come with your top 5 CliftonStrengths (as learned in BA 1500), and learn to describe your talent DNA in new and meaningful ways.

Workshop Panelists: Tim Hill

9:20 - 10:00 a.m.


Considering a position in sales and curious about career paths? Learn more about this fast-paced and growing field from industry experts, who will share their experience and provide real-world advice. 

Workshop Panelists: James Blades, Brenden O'Toole, Andrea Seeley, Wade Wheeler

9:20 - 10:00 a.m.



Design your personal brand to help you launch your professional career! Utilize business skills learned in class to market and position yourself. Create your own personal SWOT and learn to identify collaborators. 

Workshop Panelists: Lauren Adams, Mark Johnson, Carrie Nigro, Eric Willis, and Mary Wilkerson

9:20 - 10:00 a.m.



Artificial intelligence is advancing rapidly, and the workplace is evolving.  Learn how to integrate technology into your career search, such as writing your LinkedIn profile, customizing cover letters, using or for professional photos and more.

Workshop Panelists: Mikel Fields, Brandi Herrman, Krissy Tripp, and Luke Youtsey 

10:20 - 11:00 a.m.


You’ve been a student for most of your life. Are you ready to enter the workplace? Learn from recent alumni, who will share their insights and experiences. Be prepared to ask questions about what to expect, such as your first week on the job, adjusting to work hours, and getting started successfully. If you have worries about graduating, you are not alone! This panel will help you prepare with honest advice. 

Workshop Panelists: Tiffany Alexander, James Blades, Alaina Meekins-Kent and Brad Stewart

10:20 - 11:00 a.m.


Internships provide you with an invaluable opportunity to gain real-world professional experience  Bring your questions to a team of industry experts who will share tips on finding internships, what companies are looking for, capturing the experience on your resume, and leveraging your internship for a full time job opportunity.

Workshop Panelists:  John Abshear, Lauren Adams, Barbie Barenholtz, Alexandra Briordy, Mark Johnson and Jenna Myhre

10:20 - 11:00 a.m.


Make a positive first impression and differentiate yourself from a large field of candidates. Learn ways to improve your resume, cover letters, and communication methods. 

Workshop Panelists: Donavan Fouchy, Brenden O'Toole, Andrea Seeley and William Yeo 

10:20 - 11:00 a.m.


The Career Fair is coming up. How should you prepare, and what should you do to secure your dream job?

Workshop Panelists: Mikel Fields, Kim Hedges, Carrie Nigro and Luke Youtsey 

11:20 a.m. - 12:00 p.m


“To succeed in this world, you have to be known to people”  ~Sonia Sotomayor.  How do you build your network? In this session learn best practices for expanding your network including being intentional, enhancing your online reputation, how to reach out and prepare for career conversations. 

Workshop Panelists: Brandi Herrman

11:20 a.m. - 12:00 p.m.


How can a woman’s voice be heard equally in the business world? Discuss relevant questions on how women lead teams, take risks, build support networks, and pursue professional goals. 

Workshop Panelists: Jenna Myhre, Andrea Seeley, Krissy Tripp and Mary Wilkerson

11:20 a.m. - 12:00 p.m.


What will bring you happiness after graduation, both professionally and personally? 

Workshop Panelists: Donavan Fouchy, Blake Hoover, Alaina Meekins-Kent, Tom Wells, Wade Wheeler, and Eric Willis

11:20 a.m. - 12:00 p.m.


Conference Speakers

Lauren Brengarth

Assistant Dean of Student Programs and Assistant Teaching Professor

Shaoming Zou

Marketing Department Chair - Trulaske College of Business

Eric Willis

Chief Marketing Officer, Nestle Purina PetCare

Alaina Meekins-Kent

Small Business Specialist, Mid-Continent Public Library

Workshop Panelists

John Abshear

Senior Director, Revenue Growth Management & Trade Marketing, Utz Quality Foods  

Marketing Advisory Board Member

Lauren Adams

Chief Operating Officer, Division-D

Tiffany Alexander

Director of Culture and Organizational Development for BJC Healthcare

Marketing Advisory Board Member

Barbie Barenholtz Present

Vice President, Enterprise Sales at HealthEquity

Fastenal Logo

James Blades

Fastenal Company

Mikel Fields

Founder & Brand Strategy Consultant, Castello Branco Fields

Donavan Fouchey

General Manager, Fastenal Company

Kim Hedges

Senior Career Specialist, Trulaske College of Business

Brandi Herrman

Marketing, PR and Communication Professional 

Tim Hill

Business Administration Instructor, Robert J. Trulaske College of Business

Blake Hoover

Product Manager, Huhtamaki

Mark Johnson

Senior Vice President of Sales, Vericast

Marketing Advisory Board Member

Alaina Meekins-Kent

Small Business Specialist, Mid-Continent Public Library

Jenna Myhre

Regional Sales Specialist, Fastenal Company

Carrie Nigro

Corporate Human Resource Manager, Huhtamaki 

Brenden O’Toole

Vice-President, Sensi Platform at Copeland

Marketing Advisory Board Member

Andrea Seeley

Human Resources Director, Columbia Safety & Supply

Brad Stewart

Director, Influencer Marketing | Division-D

Krissy Tripp

Senior Director of Decision Science, Evolytics

Tom Wells

Retired President, Machine Products Division, Leggett & Platt

Marketing Advisory Board Member

Wade Wheeler

Wade Wheeler

Insurance and Investment Advisor Representative, State Farm Insurance Companies

Marketing Advisory Board Member

Image: Mary Wilkerson

Mary Wilkerson

Senior Vice President, Central Bank of Boone County

Marketing Advisory Board Member


Eric Willis

Chief Marketing Officer, Nestle Purina PetCare

William Yeo

Regional Vice President, Fastenal Company

Luke Youtsey

Data Science Manager, Evolytics