Publications tagged as Marketing

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  1. Conference Proceedings Marketing 1983

    "The Role of Usage Context in Consumer Choice: A Problem Solving Perspective"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  2. Journal Articles Marketing June 1983

    An Analysis of Consumer Interaction Styles in the Marketplace

    Marsha Richins
    Journal of Consumer Research
  3. Journal Articles Marketing 1983

    Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study

    Marsha Richins
    Journal of Marketing
  4. Conference Proceedings Marketing 1984

    Product Involvement as Leisure Behavior

    Peter Bloch
    Advances in Consumer Research
  5. Journal Articles Marketing 1984

    The Leisure Experience and Consumer Products: An Investigation of Underlying Satisfactions

    Peter Bloch
    Journal of Leisure Research
  6. Conference Proceedings Marketing 1984

    Word of Mouth Communication as Negative Information

    Marsha Richins
    Advances in Consumer Research
  7. Conference Proceedings Marketing 1984

    Groups, Roles, Products and Enthusiasm: An Investigation of Product Involvement and Social Imagery

    Peter Bloch
    Proceedings of Southwest Marketing Association Conference
  8. Journal Articles Marketing 1984

    The Wellness Movement:  Imperatives for Health Care Marketers

    Peter Bloch
    Journal of Health Care Marketing
  9. Conference Proceedings Marketing 1984

    The Brand Trademark: A Valuable and Vulnerable Resource

    Peter Bloch
    AMA Educators' Proceedings
  10. Journal Articles Marketing 1985

    Cross-Cultural Differences in Consumer Attitudes and Their Implications for Complaint Management

    Marsha Richins
    International Journal of Research in Marketing