Publications tagged as Research

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  1. Journal Articles Marketing 2001

    Consumer-Producer Interaction: A Strategic Analysis of the Market for Customized Products

    N. Syam
    Review of Marketing Science, Working Paper Series
  2. Journal Articles Marketing 2001

    Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets

    N. Syam
    Marketing Science
  3. Journal Articles Marketing 2005

    Customized Products: A Competitive Analysis

    N. Syam
    Marketing Science
  4. Journal Articles Marketing 2006

    On Customized Goods, Standard Goods, and Competition

    N. Syam
     Marketing Science
  5. Journal Articles Marketing 2008

    Putting One-to-One marketing to work: Personalization, Customization, and Choice

    N. Syam
    Marketing Letters
  6. Journal Articles Marketing 2008

    That’s What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass Customized World

    N. Syam
    Marketing Science
  7. Journal Articles Marketing 2012

    Sales Contests versus Quotas with Imbalanced Territories

    N. Syam
    Marketing Letters
  8. Journal Articles Marketing 2013

    Thrill of Victory and Agony of Defeat: Emotional Rewards and Sales Force Compensation

    N. Syam
    Quantitative Marketing and Economics
  9. Journal Articles Marketing 2013

    Co-Creation with Production Externalities

    N. Syam
    Marketing Science
  10. Journal Articles Marketing 2014

    Manager-Salesperson Congruence in Customer Orientation and Job Outcomes-The Bright and Dark Sides of Leadership in Aligning Values

    N. Syam
    Journal of Personal Selling and Sales Management