Publications tagged as Research

  1. Journal Articles Marketing 2001

    Consumer-Producer Interaction: A Strategic Analysis of the Market for Customized Products

    Review of Marketing Science, Working Paper Series
  2. Journal Articles Marketing 2005

    Customized Products: A Competitive Analysis

    Marketing Science
  3. Journal Articles Marketing 2006

    On Customized Goods, Standard Goods, and Competition

     Marketing Science
  4. Journal Articles Marketing 2012

    Sales Contests versus Quotas with Imbalanced Territories

    Marketing Letters
  5. Journal Articles Marketing 2013

    Thrill of Victory and Agony of Defeat: Emotional Rewards and Sales Force Compensation

    Quantitative Marketing and Economics
  6. Journal Articles Marketing 2013

    Co-Creation with Production Externalities

    Marketing Science