Research Directory

  1. Conference Proceedings Marketing 2020

    Pondering Trust and Distrust in B2B Relationships: The Role of Culture in the Conceptualization and Formation of Trust and Distrust

    American Marketing Association Global Marketing SIG Conference
  2. Conference Proceedings Marketing, PhD Student Research 2020

    Implementing Strategic Marketing Change: Minimizing Channel Partners’ Negative Responses

    Winter AMA-San Diego
  3. Conference Proceedings Marketing, PhD Student Research 2019

    Brand Perceptions and Consumer Support in the face of a Transgression: Warmth over Competence

    28th Annual Robert Mittelstaedt Doctoral Symposium
  4. Conference Proceedings Marketing 2020

    Exploring unexamined issues regarding trust in B2B relationships

    American Marketing Association Winter Conference
  5. Journal Articles Finance, Marketing 2020

    Co-opting Artificial Intelligence as an Opportunity for Financial Service Professionals

    Journal of Financial Service Professionals
  6. Journal Articles Marketing 2019

    Seller Creative Selling in Social Commerce

    International Journal of Advertising