Publications tagged as Faculty

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  1. Other Marketing 1987

    Competitive Market Structure and Strategies in the Service Sector: A Case Study of the Baton Rouge Residential Real Estate Market

    Marsha Richins
    W. Black, Real Estate Institute Reports
  2. Conference Proceedings Marketing 1987

    Media, Materialism, and Human Happiness

    Marsha Richins
    Advances in Consumer Research
  3. Journal Articles Management 1987

    Review of Strategic Process Research

    Journal of Management
  4. Journal Articles Marketing 1987

    "Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity" 

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  5. Journal Articles Marketing March 1987

    Assertiveness and Aggression in Marketplace Exchanges: Testing Measure Equivalence

    Marsha Richins
    Journal of Cross-Cultural Psychology
  6. Journal Articles Finance March 1987

    Some Evidence on Stock Returns and Security Credit Regulations in the OTC Equity Market

    Journal of Banking and Finance
  7. Journal Articles Finance July/August 1987

    On the Use of Gold as a Fixed-Income Security

     Financial Analysts Journal
  8. Journal Articles Marketing 1987

    A Multivariate Analysis of Responses to Dissatisfaction

    Marsha Richins
    Journal of the Academy of Marketing Science
  9. Journal Articles Finance 1987

    The Stock Price Impacts of Overseas Listings

    Financial Management
  10. Journal Articles Finance October 1987

    Good News and Bad News: Does the Stock Market Overreact?

     AAII Journal