Publications tagged as Faculty

See All Publications
  1. Other Marketing 2006

    Integrated Marketing Communications at the Marketing-Sales Interface

    Srinath Gopalakrishna
    MSI Working Paper Series
  2. Journal Articles Accountancy February 2008

    Using Action Research to Improve Learning and the Classroom Learning Environment

    Billie M. Cunningham
    Issues in Accounting Education
  3. Journal Articles Marketing March 2008

    Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency and Customer Satisfaction

    Detelina Marinova
    Journal of Marketing
  4. Journal Articles Finance March 2008

    Leverage, Pre-IPO Insider Ownership, and Underpricing: high-tech versus low-tech IPOs

    Kuntara Pukthuanthong
    Management Decision
  5. Journal Articles Marketing March 2008

    Trust at Different Organizational Levels

    Journal of Marketing
  6. Journal Articles Accountancy 2008

    “Auditor Rotation and the Appearance of Independence:  Evidence from Non-professional Investors”

    Elaine G. Mauldin
    Journal of Accounting and Public Policy
  7. Journal Articles Accountancy Spring 2008

    Confirmation Bias in Information Search Strategies in Tax Research

    Vairam Arunachalam
    Behavioral Research in Accounting
  8. Journal Articles Marketing 2008

    Editorial Introduction: Special Issue on Enhancing Sales Force Productivity

    Murali Mantrala, Srinath Gopalakrishna
    Journal of Personal Selling & Sales Management
  9. Journal Articles Management 2008

    Managerial agents watching other agents: Multiple agency conflict regarding underpricing in IPO firms.

    Richard Johnson
    Academy of Management Journal
  10. Journal Articles Marketing 2008

    That’s What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass Customized World

    N. Syam
    Marketing Science