Publications tagged as Faculty

  1. Conference Proceedings Management December 2004

    Race Issues in Career and Technical Education

    Association of Career and Technical Education 2004 National Convention and Career Exposition
  2. Journal Articles Accountancy 2005

    “Trade size and informed trading: Which trades are 'Big'?”

     Journal of Financial Research
  3. Conference Proceedings Marketing 2005

    "Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another"

    Advances in Consumer Research
  4. Journal Articles Marketing 2005

    "Distinctive Brand Cues and Memory for Product Consumption Experiences” 

    International Journal of Research in Marketing
  5. Journal Articles Marketing 2005

    Determining the Payoff from Relationship Marketing Programs

    MSI Working Paper Series
  6. Books Marketing 2005

    Inside Consumption: Consumer Motives, Goals, and Desires

    Inside Consumption: Consumer Motives, Goals, and Desires
  7. Other Management 2005

    M&As and fraud: the hidden cost

    Financial Times Mastering Corporate Governance Series