Publications tagged as Faculty

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  1. Conference Proceedings Marketing 1983

    Word-of-Mouth as an Expression of Product Dissatisfaction

    Marsha Richins
    International Fare in Consumer Satisfaction and Complaining Behavior
  2. Conference Proceedings Marketing 1983

    Shopping Without Purchase: An Investigation of Consumer Browsing Behavior

    Peter Bloch
    Advances in Consumer Research
  3. Conference Proceedings Marketing 1983

    "The Role of Usage Context in Consumer Choice: A Problem Solving Perspective"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  4. Journal Articles Marketing June 1983

    An Analysis of Consumer Interaction Styles in the Marketplace

    Marsha Richins
    Journal of Consumer Research
  5. Journal Articles Marketing 1983

    Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study

    Marsha Richins
    Journal of Marketing
  6. Journal Articles Accountancy December 1983

    Users of Financial Reporting: An Investigation

    Billie M. Cunningham
    Management Accounting
  7. Conference Proceedings Marketing 1984

    Product Involvement as Leisure Behavior

    Peter Bloch
    Advances in Consumer Research
  8. Journal Articles Marketing 1984

    The Leisure Experience and Consumer Products: An Investigation of Underlying Satisfactions

    Peter Bloch
    Journal of Leisure Research
  9. Conference Proceedings Marketing 1984

    Word of Mouth Communication as Negative Information

    Marsha Richins
    Advances in Consumer Research
  10. Conference Proceedings Marketing 1984

    Groups, Roles, Products and Enthusiasm: An Investigation of Product Involvement and Social Imagery

    Peter Bloch
    Proceedings of Southwest Marketing Association Conference