Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1982

    Involvement Beyond the Purchase Process: Conceptual Issues and Empirical Investigation

    Peter Bloch
    Advances in Consumer Research
  2. Conference Proceedings Marketing 1982

    An Investigation of Consumers' Attitudes Toward Complaining

    Marsha Richins
    Advances in Consumer Research
  3. Other Marketing November 1981

    Book review of Advanced Questionnaire Design

    Marsha Richins
    Journal of Marketing Research
  4. Other Marketing February 1981

    Book review of Marketing Research and Knowledge Development

    Marsha Richins
    Journal of Marketing Research
  5. Journal Articles Marketing 1981

    The Job Hunting Seminar Series: Applied Marketing for Graduating Seniors

    Bruce J. Walker
    Journal of Marketing Education
  6. Conference Proceedings Marketing 1981

    An Exploration into the Scaling of Consumers' Involvement with a Product Class

    Peter Bloch
    Advances in Consumer Research
  7. Journal Articles Marketing 1980

    The Channels Manager: Marketing's Newest Aide?

    Bruce J. Walker
    California Management Review
  8. Journal Articles Marketing 1980

    Advertising Trends and the Small Retailer

    Bruce J. Walker
    American Journal of Small Business
  9. Conference Proceedings Marketing 1980

    Consumer Perceptions of Costs and Benefits Associated with Complaining

    Marsha Richins
    Refining Concepts and Measures of Consumer Satisfaction and Complaining Behavior
  10. Conference Proceedings Marketing 1980

    What is Product Importance? A Theoretical Analysis and Synthesis

    Marsha Richins
    Theoretical Developments in Marketing