Niket Jindal

Niket Jindal is an assistant professor of marketing at University of Missouri’s Trulaske College of Business. He is also the marketing doctoral program coordinator. He teaches business-to-business marketing, marketing analytics, and marketing strategy to undergraduate students, graduate students, and executives. His research uses quantitative marketing techniques to study marketing’s effect on firm value and risk. Within this domain, he is particularly interested in marketing’s role in the context of bankruptcy.

Professor Jindal's research has been published in Journal of Marketing, Journal of Marketing Research, Marketing Science, Production and Operations Management, and Journal of the Academy of Marketing Science and has been featured in managerial outlets such as Harvard Business Review. He received the American Marketing Association’s Emerging Scholar Award in 2015 and was awarded a 3M Junior Faculty Award from 2017-2019.

Professor Jindal received his PhD in marketing from the University of Texas, MBA from Northwestern University, MS in electrical engineering from Columbia University, and BS in electrical engineering from the University of Illinois at Urbana-Champaign. Prior to joining Mizzou, he was on the marketing faculty at Indiana University’s Kelley School of Business and spent fourteen years in the semiconductor industry working in engineering, marketing, and strategy.