Trulaske hosts inaugural Research Day

The Trulaske College of Business hosted its inaugural Research Day on September 6, to highlight the meaningful research being conducted by college faculty.

Eight presenters – two each from the departments of Management, Marketing, Accounting and Finance – provided a sneak- peak into their research. Each ten-minute presentation described a recently published paper, forthcoming research or research that is in the early stages of development. Presenters were asked to describe their work to an audience of non-experts, so that the staff, student and faculty attendees could more easily appreciate the real-world application of each research topic, as well as the breadth of research interests of the Trulaske faculty.

This event was designed to celebrate faculty research, provide a way for researchers to discover what their colleagues are doing and encourage collaborations both within the Trulaske College of Business and across campus. It was followed by a reception in Cornell Hall, during which attendees were encouraged to interact with the presenters and ask questions about their research.

The college plans to make this an annual event.

Featured Faculty	Presentation
Joel Andrus	"When owners don't know best: Common ownership effect on alliance formation and innovation management
Fred Bereskin	"Culture in Finance"
Mahfuz Chy	"Real effects of accounting"
Brady Hodges (pictured above)	"Fixating on the future: Leveraging biometric technology to advance academic marketing research"
Detelina Marinova	"B2B e-negotiations: Managing buyer attention with influence tactics"
Michael O'Doherty	"To Roth or not to Roth: Saving for retirement in the face of a changing tax code"
Rhonda Reger	"The Sound and the Fury: Managing social (dis)approval in the social media era"
Ken Shaw	"Corporate governance and financial reporting"

Christopher Robert contributed to the reporting of this story.