AI&ML: Dr. Syam’s latest publication examines artificial intelligence, machine learning

Image: N. Syam

Dr. Niladri Syam and his co-author, Rajeeve Kaul of McDonald’s Corp., recently published Machine Learning and Artificial Intelligence in Marketing and Sales, which explores the ideas and the statistical and mathematical concepts behind artificial intelligence (AI) and machine learning (ML) models, as applied to marketing and sales. The book aims to bridge what the authors call the "Domain Specialist-Data Scientist Gap" or DS-DS Gap. A resource for marketing practitioners and data scientists, the book brings together the qualitative and the technological while avoiding a simplistic broad overview, equipping readers with the methods to implement machine learning and AI models within their own organizations.

Dr. Syam is the Robert J. Trulaske, Sr. Associate Professor of Marketing and director of the college’s Center for Sales and Customer Development. His teaching and research interests focus on Artificial Intelligence and Machine Learning Applications in Marketing and Sales.