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Mizzou professor ranks Super Bowl’s most unforgettable ads

Trulaske professor makes waves using high-tech marketing research

Safety on the line: Does lobbying affect product recalls?

College honors excellence at annual Celebration of Success

Research Spotlight: Marketing insights from the Trulaske College of Business

Successful professionals share their experiences during the inaugural 2023 Trulaske Doctoral Alumni Research Colloquium

Better to be liked or remembered? Research finds linguistic recipes for likable and memorable slogans

11 ways to improve airlines for customers

MU study suggests best practices for attracting new customers

Are online platforms killing your favorite brands?

Julien Bei