Archives

News tagged as Marketing Research

See All News

Better to be liked or remembered? Research finds linguistic recipes for likable and memorable slogans

11 ways to improve airlines for customers

MU study suggests best practices for attracting new customers

Are online platforms killing your favorite brands?

Julien Bei

Making “transport” robots smarter

Trulaske’s Detelina Marinova named co-editor of Journal of Marketing

.99-ending prices: Are they really as effective as we assume?

Brady Hodges

Making new connections: Marketing professor earns high honor through research and relationship building

AI&ML: Dr. Syam’s latest publication examines artificial intelligence, machine learning

Casey Baker

And the Award Goes To ...