Successful professionals share their experiences during the inaugural 2023 Trulaske Doctoral Alumni Research Colloquium

The Robert J. Trulaske, Sr. College of Business held its inaugural Trulaske Doctoral Alumni Research Colloquium Oct. 14-15 in Cornell Hall. The event sprung from a new partnership spearheaded by Lisa Scheer, professor of marketing and Emma S. Hibbs Distinguished Professor, with the Trulaske Marketing Department and the college’s associate dean for research and doctoral programs, Anthony Ross. The colloquium was designed to give doctoral students an opportunity to hear from and network with successful alumni in their field as well as reconnect doctoral alumni with the Trulaske College of Business. 

Participants had a chance to hear from two alumni speakers and to engage with alumni during a professional development panel discussion.

“We have a long list of distinguished and noteworthy alumni from all four fields – accountancy, finance, management and marketing – who have invaluable experience to share with our students,” Ross, who also serves as chair of the Management Department, said. “This was an opportunity to network for professional and researching purposes and to foster community among our alumni and current students. Most importantly, the event served as an opportunity for our doctoral students to hear directly from professors who have successfully completed the program.”

The alumni speakers included:

• Dr. Vamsi Kanuri, Viola D. Hank Associate Professor of Marketing in the Mendoza College of Business at the University of Notre Dame, MBA ’11, PhD ’15. He presented “Retaining customers after account-based fraud: The effect of blame attribution on customer attrition.”
• Dr. Andrew Crecelius, associate professor of marketing in the Ivy College of Business at Iowa State University, MBA ’13, PhD ’16. He presented “Salesperson dual agency in price negotiations.”

Topics for the professional development panel discussion included genesis of an idea, preparing for paper submission, strategic conferencing, and attaining visibility.

“The event gave Vamsi and Andrew the opportunity to share their knowledge and previous obstacles since their departure from MU,” Ross said. “This was an inaugural event for Trulaske, however, it is not the last. We are currently planning similar events with other departments in the upcoming year.”

The next doctoral alumni research event, hosted by the School of Accountancy, will be held in May 2024.