Marketing Analytics

MRKTNG 8180: APPLIED STATISTICS IN MARKETING ANALYTICS (3 CREDIT HOURS, 16 WEEKS)

Solidify your understanding of univariate and multivariate statistical procedures by analyzing diverse datasets to address common problems faced by marketing managers. Learn how to effectively communicate analytical and statistical information to decision-makers.

MRKTNG 8760: MARKETING ANALYTICS FOR BUSINESS DECISIONS (1.5 CREDIT HOURS, 8 WEEKS)

Learn how to make a strong case for marketing actions based on data analysis and by assessing economic returns from marketing investments. In this course you will use Excel and Tableau to analyze and present information and will apply your learning to real-life marketing problems. 

MRKTNG 8770: MARKETING DATABASES & SQL (3 CREDIT HOURS, 16 WEEKS)

Learn how to use relational databases to answer marketing-related questions. You will learn how to manipulate and retrieve data from databases using SQL and use retrieved data to create static and dynamic charts in Excel. Other topics include analysis of geospatial data, survival analysis, residual product value analysis and market basket analysis.

MRKTNG 8780: ADVANCED MARKETING ANALYTICS (1.5 CREDIT HOURS, 8 WEEKS)

Master advanced data analytics and statistical techniques to solve marketing problems facing decision-makers in modern business organizations. Learn to analyze data sets, including some characterized as “big data,” to find solutions to real-world business problems.

MRKTNG 8810: PYTHON FOR MARKETING ANALYTICS (3 CREDIT HOURS, 16 WEEKS)

This course introduces you to the science of processing data using expert systems for faster and smarter decision-making. Learn about statistical and machine learning methods, their core principles and real-life applications in marketing. Provides hands-on training in using Python for visualization, predictive modeling, cluster analysis and text mining.