Center for Sales and Customer Development
About the CSCD
To facilitate innovation, understanding and education in sales and customer development issues, the Center for Sales and Customer Development (CSCD) creates opportunities for student collaboration with the professional sales and business community. As part of the Department of Marketing in the Robert J. Trulaske, Sr. College of Business, the CSCD is grounded in proven coursework topped off by programs that offer experience-centered learning.
Our Advisory Board Members Our Corporate Partners
CSCD Mission
To advance knowledge and prepare future leaders in the sales area by enhancing educational, research and professional opportunities for MU students and faculty in collaboration with sales practitioners, consultants and academic partners across the globe.
Meet the Marketing Department Chair Meet the Executive Director
Our Programs
Certificate in Sales and Customer Development
Earning a certificate in Sales and Customer Development prepares you for a career in sales through coursework and experience-centered learning opportunities, such as internships, where you will build the skills you need to be prepared for your career. In addition, you will build a base of best practices in the sales profession and sales management.
Inside Sales Lab
As part of the CSCD, the Inside Sales Lab encourages partnerships with leading companies to develop future sales leaders while offering students hands-on learning. This dynamic initiative also provides researchers the resources for conducting research to develop sales tools and techniques.
CSCD by the numbers
500+
65%
10
Center for Sales & Customer Development News
Wind in their ‘sales’: Trulaske students bring home honors in collegiate competitions
Honors from Huhtamaki: Sales competition drives Trulaske students to think ‘inside’ the box
Trulaske student wins Gallo pitch competition and a whole lot more
Your Future Starts Here