Marketing

Departments

The Marketing Department is home to a faculty with expertise and talents in a range of subjects in business. In addition to top notch instruction, our faculty contribute to the body of knowledge with research published in the discipline's top academic journals.

Students earning an emphasis in marketing will learn about the strategies, tactics and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. The Marketing Department is focused on preparing students for careers in marketing, retail, promotion, sales, marketing research and analytics.

Our Faculty Advisory Board PHD Students Making Me Marketable

Undergraduate Programs

Our marketing programs prepare students to succeed in today’s data-driven, customer-focused business world. Through the BSBA in Marketing and certificates in Digital Marketing, Marketing Analytics, and Sales and Customer Development, students gain practical skills in strategy, analytics, and relationship-building to drive impact across modern organizations.

BSBA with an Emphasis in Marketing Certificate in Digital Marketing Certificate in Marketing Analytics Certificate in Sales and Customer Development

Graduate Programs

The Marketing department offers programs to prepare students for leadership in research, teaching, and data-driven decision-making. Through the PhD program with a concentration in Marketing and the Graduate Certificate in Marketing Analytics, students develop deep expertise in marketing theory, research, and advanced analytics.

PhD Program with Concentration in Marketing Graduate Certificate in Marketing Analytics

Centers & Institutes

The Center for Sales and Customer Development (CSCD) serves as a dynamic environment for preparing future leaders in the sales profession by enhancing educational, research, and professional opportunities for students and faculty at the University of Missouri.

Center for Sales and Customer Development

Department of Marketing
407 Cornell Hall
University of Missouri
Columbia, MO 65211
Phone: (573) 882-6688
Email: marketing@missouri.edu

Email our department